Lana Bdeir

Lana is a strategic brand and growth leader with over two decades of experience building, transforming, and scaling organizations across MENA and international markets.

She has led regional agencies, turned around underperforming businesses, built high-impact brand platforms, and advised leadership teams navigating complex growth phases.

Her work sits at the intersection of narrative clarity, organizational alignment, and modern marketing systems.

person sitting in a chair in front of a man

Selected Mandates

FutureBrand MENA
Turnaround and scale to $8M within two years.

Meem by GIB
Brand and launch of the region’s first Islamic digital bank, award-winning innovation.

Al Hilal Bank
Repositioning into a modern Islamic banking model, recognized for innovation.

Hia Hub
Strategic direction for the region’s largest fashion and lifestyle platform.

Billboard Arabia
Launch and growth of a culturally relevant music brand in Saudi Arabia.

Cassina Middle East
Brand and market expansion of an iconic Italian design house.

LANA BDEIR

Brand, Growth & Innovation Leader